Monday, April 07, 2008
The Week's Best, 7 April 2008
Twitter Local Connects You to Local Voices, Brian Solis
Writing Without Typos Is Totally Outdated, Penelope Trunk
News Releases on Life Support? Five Reasons Why, Gary Schlee
43 More Top Social Media Tips and Tools, Dave Fleet
Nuggets of Wisdom from the Work Place, Sue
Inside PR #105 (podcast with long discussion on PR interns), Terry Fallis & David Jones
Writing Without Typos Is Totally Outdated, Penelope Trunk
News Releases on Life Support? Five Reasons Why, Gary Schlee
43 More Top Social Media Tips and Tools, Dave Fleet
Nuggets of Wisdom from the Work Place, Sue
Inside PR #105 (podcast with long discussion on PR interns), Terry Fallis & David Jones
Labels: public relations, students, week's best
Monday, March 31, 2008
The Week's Best, 31 March 2008
New Skills for Young PR Pros, Mike Manuel
20Types of Pages that Every Blogger Should Consider, Darren Rowse
How to: Identify Keywords, Brendan Cooper
The Care and Feeding of Your References, Karen Burns
Making a Splash with Social Media Measurement (video on Sea World's Journey to Atlantis campaign), Shel Israel with Kami Huyse
Oddcast is Pretty Cool (and Just a Wee Bit Creepy), Melanie Seasons
20Types of Pages that Every Blogger Should Consider, Darren Rowse
How to: Identify Keywords, Brendan Cooper
The Care and Feeding of Your References, Karen Burns
Making a Splash with Social Media Measurement (video on Sea World's Journey to Atlantis campaign), Shel Israel with Kami Huyse
Oddcast is Pretty Cool (and Just a Wee Bit Creepy), Melanie Seasons
Labels: public relations, students, week's best
Monday, March 24, 2008
The Week's Best for PR Students, 24 March 2008
I confess my list is short this week because I've been so busy, not because the social media sphere is lacking in good reads. Feel free to add a comment with something great I've missed. :-(
How I Use Twitter to Promote My Blog, Darren Rowse
Video: How to Use Facebook Privacy Features, Jeremiah Owyang
The Top 5 Films About PR, Richard Millington
How to Edit Your Resume Like a Professional Resume Writer, Penelope Trunk
On the Record... Online with Business Week Columnist Jon Fine, Eric Schwartzman (podcast)
Marketing with Social Media, Shelly Banjo (Wall Street Journal)
How I Use Twitter to Promote My Blog, Darren Rowse
Video: How to Use Facebook Privacy Features, Jeremiah Owyang
The Top 5 Films About PR, Richard Millington
How to Edit Your Resume Like a Professional Resume Writer, Penelope Trunk
On the Record... Online with Business Week Columnist Jon Fine, Eric Schwartzman (podcast)
Marketing with Social Media, Shelly Banjo (Wall Street Journal)
Labels: public relations, students, week's best
Monday, March 17, 2008
The Week's Best, 17 March 2008
Customer Service Is the Conduit Through Which Direct Brand Conversations Happen (with lots of Starbucks links), Valeria Maltoni
5 Easy Ways to Make Your Comments Section a Conversation, Tiffany Monhollon
State of the News Media 2008, Pew Project for Excellence in Journalism (via Peter Himler)
A Groundswell at SXSW: How the Audience Revolted and Asserted Control, Jeremiah Owyang
Announcing (Formally) Alltop (top 40 news aggregation site), Guy Kawasaki
10 Questions Every Blogger Should Ask Themselves Before Posting, Damien Van Vroenhoven
We're All on Drugs: This Explains Everything!, Bill Sledzik
Harness the Energy of Your Team, Ben Matthews
Blog Resources for English Language and Blog Writing, Lorelle VanFossen (via Joseph Thornley)
Pitching Fits: Why News Releases Might Die, Rich
The Secret Underground Guide to Social Media for Organizations, Colin McKay
5 Easy Ways to Make Your Comments Section a Conversation, Tiffany Monhollon
State of the News Media 2008, Pew Project for Excellence in Journalism (via Peter Himler)
A Groundswell at SXSW: How the Audience Revolted and Asserted Control, Jeremiah Owyang
Announcing (Formally) Alltop (top 40 news aggregation site), Guy Kawasaki
10 Questions Every Blogger Should Ask Themselves Before Posting, Damien Van Vroenhoven
We're All on Drugs: This Explains Everything!, Bill Sledzik
Harness the Energy of Your Team, Ben Matthews
Blog Resources for English Language and Blog Writing, Lorelle VanFossen (via Joseph Thornley)
Pitching Fits: Why News Releases Might Die, Rich
The Secret Underground Guide to Social Media for Organizations, Colin McKay
Labels: public relations, students, week's best
Monday, March 10, 2008
The Week's Best, 10 March 2008
Most of my students are off galavanting in some warm and sunny place this week, but I'm still here at my desk rounding up interesting reading for PR students/newbies (written in a tone of abject sorrow). Here you have it:
Getting to Know Gen Why, BusinessWeek and Generation Y Doesn't Buy the Hype about Generation Y, Kelli Matthews
Where My News At?, Michael Allison
Recommendation Letters and References, Mihaela Vorvoreanu
Where Are All the Student PR Bloggers?, Stephen Davies and Student PR Blogs, At Least Give It a Try, Richard Millington
45 Essential PR Links, My Creative Team
10 Tips for Encouraging Blog Comments, Neville Hobson
Wal-Mart Tastemakers Write Unfiltered Blog, New York Times
Getting to Know Gen Why, BusinessWeek and Generation Y Doesn't Buy the Hype about Generation Y, Kelli Matthews
Where My News At?, Michael Allison
Recommendation Letters and References, Mihaela Vorvoreanu
Where Are All the Student PR Bloggers?, Stephen Davies and Student PR Blogs, At Least Give It a Try, Richard Millington
45 Essential PR Links, My Creative Team
10 Tips for Encouraging Blog Comments, Neville Hobson
Wal-Mart Tastemakers Write Unfiltered Blog, New York Times
Labels: public relations, students, week's best
Monday, March 03, 2008
The Week's Best, 3 March 2008
Facebook 101: Ten Things You Need to Know About Facebook, Thomas Krivak (via Michael Seaton)
BrazenCareerist.com, via Penelope Trunk
The Press Release Page: A NewApproach to an Old Problem, Mike Manuel
An Introduction to Twitter for Marketers, Tessa Horehled
Grad School Decision Time, Les Potter
Gawker Reporter-in-Training, Peter Himler
Should PR Agencies Blog?, Brian Solis
Jobs in Social Media, Corinne Weisgerber
And two great examples of writing by college bloggers:
Twitter-provements, Ashley B. (Georgia)
Tips for the PRos, Lisa Poplawski (Oregon)
BrazenCareerist.com, via Penelope Trunk
The Press Release Page: A NewApproach to an Old Problem, Mike Manuel
An Introduction to Twitter for Marketers, Tessa Horehled
Grad School Decision Time, Les Potter
Gawker Reporter-in-Training, Peter Himler
Should PR Agencies Blog?, Brian Solis
Jobs in Social Media, Corinne Weisgerber
And two great examples of writing by college bloggers:
Twitter-provements, Ashley B. (Georgia)
Tips for the PRos, Lisa Poplawski (Oregon)
Labels: public relations, students, week's best
Monday, February 25, 2008
The Week's Best, 25 February 2008
Putting a Face on Social Networks: Corporate Facebook Pages, Dan Greenfield
Now We Flacks Get Students to Astroturf for Us, Bob LeDrew (report here) via Robert French and Kelli Matthews
Everything You Always Wanted to Know About Podcasting, Susan Getgood
How to Use LinkedIn to Create Authoritative Content, Michael Stelzner
Internship Application Mania, Fourdoorshack
And, what's going on with PR and social media here at the Grady College:
Ashley Beebe: UGA Safe Kids Athens Buckle Up PR Campaign, Robert French
Ready to Earn Your Stripes?, Erin Caldwell
YouTube Viral... Locally, Kaye Sweetser
Now We Flacks Get Students to Astroturf for Us, Bob LeDrew (report here) via Robert French and Kelli Matthews
Everything You Always Wanted to Know About Podcasting, Susan Getgood
How to Use LinkedIn to Create Authoritative Content, Michael Stelzner
Internship Application Mania, Fourdoorshack
And, what's going on with PR and social media here at the Grady College:
Ashley Beebe: UGA Safe Kids Athens Buckle Up PR Campaign, Robert French
Ready to Earn Your Stripes?, Erin Caldwell
YouTube Viral... Locally, Kaye Sweetser
Labels: public relations, students, week's best
Monday, February 11, 2008
The Week's Best, 11 February 2008
A little Valentine's week link love:
Calling All PR Students & Educators in the South, Kaye Sweetser (Edelman Digital Bootcamp update)
Repopulating the Student PR Blog Roll, Chris Clarke
Lasting Impact: Storytelling Makes Messages Memorable, Kevin Dugan
USA Federal Court to Decide if Public Relations is Racketeering!, Toni Muzi Falconi
Small is Tall (video), via Amy Gahran
Corporate Blogs, Valeria Maltoni
How to Herd Organic Search Traffic to Your Blog, Darren Rowse
Oovoo (aka what everyone's talking about on Twitter)
Calling All PR Students & Educators in the South, Kaye Sweetser (Edelman Digital Bootcamp update)
Repopulating the Student PR Blog Roll, Chris Clarke
Lasting Impact: Storytelling Makes Messages Memorable, Kevin Dugan
USA Federal Court to Decide if Public Relations is Racketeering!, Toni Muzi Falconi
Small is Tall (video), via Amy Gahran
Corporate Blogs, Valeria Maltoni
How to Herd Organic Search Traffic to Your Blog, Darren Rowse
Oovoo (aka what everyone's talking about on Twitter)
Labels: public relations, students, week's best
Monday, January 28, 2008
The Week's Best for PR (and WOM) students
South Carolina -- Turnout, Young Voters, and Social Media, David Wescott
The Ultimate Student Resource List, Dustin M. Wax
RSS As a Research Tool: Using RSS to Subscribe to News and Web Search Feeds, Corinne Weisgerber
Say It Ain't So, Larry; Bosox Defile Uniform with Corporate Logo, Kevin McCauley
Millenials in the Job Market: Implications for Organizational Communication, Les Potter
5 Courses for PR Students (Advice from the PRos), Lizzie Azzolino
Advertising: Now a Conversation, Ted Shelton (BusinessWeek)
Everything You Ever Needed to Know Can Be Found in Free e-Books, Todd Defren
Best Internet Marketing Blog Posts of 2007, Tamar Weinberg
Media Myths and Realities: A Public of One, Ketchum Perspectives
The Ultimate Student Resource List, Dustin M. Wax
RSS As a Research Tool: Using RSS to Subscribe to News and Web Search Feeds, Corinne Weisgerber
Say It Ain't So, Larry; Bosox Defile Uniform with Corporate Logo, Kevin McCauley
Millenials in the Job Market: Implications for Organizational Communication, Les Potter
5 Courses for PR Students (Advice from the PRos), Lizzie Azzolino
Advertising: Now a Conversation, Ted Shelton (BusinessWeek)
Everything You Ever Needed to Know Can Be Found in Free e-Books, Todd Defren
Best Internet Marketing Blog Posts of 2007, Tamar Weinberg
Media Myths and Realities: A Public of One, Ketchum Perspectives
Labels: public relations, students, week's best
Monday, January 21, 2008
The Week's Best for PR Students, 21 January 2008
"What I Wish My New Employee Knew," Todd Defren and One More Rule for PR Students Who Still Don't Quite Get It, Steven Silvers
Obama's Goal: Getting Out the Youth Vote, Eric Eggertson
How to Become a Social Media Junkie, Sydney Carroll
Distributed Influence: Quantifying the Impact of Social Media, Jonny Bentwood (Edelman)
Examples of Twitter Providing Business Benefit, Paull Young
10 Lessons I Learned in the First Week of Classes, Meg Roberts
Frozen Peas: A Case Study, Michael Allison
42 Top Social Media Tips and Tools, Dave Fleet
And, in honor of Martin Luther King Day, here's his "I've Been to the Mountaintop" speech, made the night before he was assassinated in Memphis, which includes these lines:
"Let us rise up tonight with greater readiness. Let us stand with a greater determination. And let us move on in these powerful days, these days of challenge to make America what it ought to be. We have an opportunity to make America a better nation. And I want to thank God, once again, for allowing me to be here with you."
Obama's Goal: Getting Out the Youth Vote, Eric Eggertson
How to Become a Social Media Junkie, Sydney Carroll
Distributed Influence: Quantifying the Impact of Social Media, Jonny Bentwood (Edelman)
Examples of Twitter Providing Business Benefit, Paull Young
10 Lessons I Learned in the First Week of Classes, Meg Roberts
Frozen Peas: A Case Study, Michael Allison
42 Top Social Media Tips and Tools, Dave Fleet
And, in honor of Martin Luther King Day, here's his "I've Been to the Mountaintop" speech, made the night before he was assassinated in Memphis, which includes these lines:
"Let us rise up tonight with greater readiness. Let us stand with a greater determination. And let us move on in these powerful days, these days of challenge to make America what it ought to be. We have an opportunity to make America a better nation. And I want to thank God, once again, for allowing me to be here with you."
Labels: public relations, students, week's best
Monday, January 14, 2008
The Week's Best, 14 January 2008
My WOM class is experimenting with Twitter this week (thanks, @kaye), so here are some Twitter-inspired stories, all located via Twitter.
How Frozen Peas Started a Movement, Washington Post (via @prprof_mv)
Social Networking in 140 Characters or Less, Robert Rhyne Armstrong (aka @Ninety7)
Twitter: How Do You Find People to Follow?, Dave Fleet (@davefleet)
Twitter is My Village, Laura Fitton (@pistachio)
The Engaging Brand podcast, Show #136 Inside the Mind of a Digital Native, Anna Farmery (via @lukearmour, starring @paullyoung)
For you Twitter haters (you know who you are), an alternative set of recommendations:
Ask Questions and Pay Attention: Keys to Good Client Service, Kelli Matthews
PRET a Reporter, Richard Bailey
The Secret Lives of Fonts, Phil Renaud (via Jill Walker Rettberg)
10 Simple Rules for Social Media Success in 2008, Chris Winfield (via Sarah Wurrey)
Exclusive: Former FEMA External Affairs Head John Pat Philbin Sets the Record Straight About "Fake" Press Conference, Kami Huyse
How Frozen Peas Started a Movement, Washington Post (via @prprof_mv)
Social Networking in 140 Characters or Less, Robert Rhyne Armstrong (aka @Ninety7)
Twitter: How Do You Find People to Follow?, Dave Fleet (@davefleet)
Twitter is My Village, Laura Fitton (@pistachio)
The Engaging Brand podcast, Show #136 Inside the Mind of a Digital Native, Anna Farmery (via @lukearmour, starring @paullyoung)
For you Twitter haters (you know who you are), an alternative set of recommendations:
Ask Questions and Pay Attention: Keys to Good Client Service, Kelli Matthews
PRET a Reporter, Richard Bailey
The Secret Lives of Fonts, Phil Renaud (via Jill Walker Rettberg)
10 Simple Rules for Social Media Success in 2008, Chris Winfield (via Sarah Wurrey)
Exclusive: Former FEMA External Affairs Head John Pat Philbin Sets the Record Straight About "Fake" Press Conference, Kami Huyse
Labels: public relations, students, week's best
Sunday, December 23, 2007
The Week's Best, 24 December 2007
Okay, I'm posting a few hours before 24 December but I haven' t missed a Monday since I started, so I'm cheating a little to keep my record intact over the holidays. Here are some good reads:
Twitter: How to Get Value Out of This Social Networking Tool, Rick Mahn
A Coming Problem of Diversity, Jonathon Trenn (via Susan Getgood on Twitter)
...For PR Students, Mihaea Vorvoreanu
Teens and Social Media, Pew/Internet survey
101 Dumbest Moments in Business for 2007, Fortune magazine
Industry, Trade or Profession? Some Observations on PR Associations, Present and Future, Judy Gombita
Musts for 2008: Tips, Tricks, Social Networks, and Newsletters to Keep You Ahead of the Game, Bob Batchelor
Best Practices: 10 Tips for Reaching Out to Social Media Influencers, Kami Huyse
Why PR Needs a Seat at Management's Table, Adam Denison
Stupid Commenting v. Smart Engagement, Amy Gahran
Also, check out some Auburn students' online work here. And for those among my students who just love that Dove "evolution" campaign, consider an alternative point of view.
Twitter: How to Get Value Out of This Social Networking Tool, Rick Mahn
A Coming Problem of Diversity, Jonathon Trenn (via Susan Getgood on Twitter)
...For PR Students, Mihaea Vorvoreanu
Teens and Social Media, Pew/Internet survey
101 Dumbest Moments in Business for 2007, Fortune magazine
Industry, Trade or Profession? Some Observations on PR Associations, Present and Future, Judy Gombita
Musts for 2008: Tips, Tricks, Social Networks, and Newsletters to Keep You Ahead of the Game, Bob Batchelor
Best Practices: 10 Tips for Reaching Out to Social Media Influencers, Kami Huyse
Why PR Needs a Seat at Management's Table, Adam Denison
Stupid Commenting v. Smart Engagement, Amy Gahran
Also, check out some Auburn students' online work here. And for those among my students who just love that Dove "evolution" campaign, consider an alternative point of view.
Labels: public relations, students, week's best
Monday, December 17, 2007
The Week's Best, 17 December 2007
Putting Blogs in Their Place, Richard Bailey
Throwing Out the Social Media Rulebook, Chip Griffin and Don't Throw Out That Social Media Rulebook Quite Yet, Brian Solis
New PR -- Another Failed New Year Resolution?, Tom Murphy
Leadership: 2007 Communication Faux Pas Hall of Fame, Ruth Sherman (via Andrew Careaga)
Top 10 Blogs for Writers, Michael Stelzner (via Brian Clark)
Ten Simple Steps to Build Your Twitter Community, Mitch Joel
Yet Another Proof Point that PR Doesn't Get It, Katie Paine
Joe's Social Media Bookshelf, Joe Thornley and Chris' Social Media Bookshelf, Chris Thilk
Throwing Out the Social Media Rulebook, Chip Griffin and Don't Throw Out That Social Media Rulebook Quite Yet, Brian Solis
New PR -- Another Failed New Year Resolution?, Tom Murphy
Leadership: 2007 Communication Faux Pas Hall of Fame, Ruth Sherman (via Andrew Careaga)
Top 10 Blogs for Writers, Michael Stelzner (via Brian Clark)
Ten Simple Steps to Build Your Twitter Community, Mitch Joel
Yet Another Proof Point that PR Doesn't Get It, Katie Paine
Joe's Social Media Bookshelf, Joe Thornley and Chris' Social Media Bookshelf, Chris Thilk
Labels: public relations, students, week's best
Monday, December 10, 2007
The Week's Best, 10 December 2007
A rather momentous occurence in the PR blogosphere this week, and I bet most of you missed it: we actually generated debate among U.S. PR educator/bloggers. A tipping point, perhaps? In honor of this long-awaited event, this week I'm highlighting great posts from PR educators. Enjoy!
Why I Don't Trust Marketing, Bill Sledzik and Why I Don't Trust PR "Purists": A Friendly Reply to Bill Sledzik, Bob Batchelor
The PR Campaign, Battle Stations Everyone!, Gary Schlee
Corporate Bloggers Organize into the "Blog Council," Les Potter
Facebook Beacon Timeline and Analysis, Mihaela Vorvoreanu
EuroBlog2008: Call for Papers, Philip Young
College Admissions Embrace Social Media, Nora Barnes
Forward Podcast 37 Live: What Are You Doing to Address Globalization?, live podcast with PR educators Richard Bailey and Robert French on Sat., Dec. 15
And a couple of other posts of particular interest for students:
Why Writing Like a College Student Will Kill You Online, Brian Lash
Edelman Online Behavior Policies and Procedures
Why I Don't Trust Marketing, Bill Sledzik and Why I Don't Trust PR "Purists": A Friendly Reply to Bill Sledzik, Bob Batchelor
The PR Campaign, Battle Stations Everyone!, Gary Schlee
Corporate Bloggers Organize into the "Blog Council," Les Potter
Facebook Beacon Timeline and Analysis, Mihaela Vorvoreanu
EuroBlog2008: Call for Papers, Philip Young
College Admissions Embrace Social Media, Nora Barnes
Forward Podcast 37 Live: What Are You Doing to Address Globalization?, live podcast with PR educators Richard Bailey and Robert French on Sat., Dec. 15
And a couple of other posts of particular interest for students:
Why Writing Like a College Student Will Kill You Online, Brian Lash
Edelman Online Behavior Policies and Procedures
Labels: public relations, students, week's best
Monday, December 03, 2007
The Week's Best, 3 December 2007
Either I had too much time on my hands or people have been saving their best stuff for the end of the year. I usually try to limit myself to 5-10 links, but this week I'm goin' crazy:
Dear Santa 2.0: My Social Media/PR Wish List, Dave Fleet
The Secret Strategies Behind Many "Viral" Videos, Dan Ackerman Greenberg (with 508 comments so far)
Mob Rule?, Mike Driehorst
Making the Sunday Sports Section, Washington Post (video, via Andy Bechtel)
Astroturfing and the American Way: A Code of Ethics for the Choir to Live By, Kami Huyse
7 Warning Signs that You're Drunk on Your Own Words, Jonathan Morrow
Social Media and Online PR -- Specialist or Not, Stuart Bruce
Don't Box Tick, Caroline Wilson
2007 Social Media Top 10 List, Dan Greenfield
PR Blogs List Update: November 2007, Constantin Basturea
10 More Blogging Tips from a Novice Blogger, Avinash Kaushik
LinkedIn for Newbies, Scott Allen
Dear PR Flack, Don't Make Us Laugh, Nicholas Carlson
Busting the 10 Most Common Social Media Myths, Lisa McNeill
Also, Dr. Kaye Sweetser's post on Target, which appeared in The Week's Best for 15 October, has finally caught some national attention, including appearing in the Minneapolis newspaper.
Target and Drillteam Media Busted for Stealth Word of Mouth, Andy Sernovitz
Target Misses on Facebook Page, Lee Aase
And, check out all of her students' Semester Projects.
Dear Santa 2.0: My Social Media/PR Wish List, Dave Fleet
The Secret Strategies Behind Many "Viral" Videos, Dan Ackerman Greenberg (with 508 comments so far)
Mob Rule?, Mike Driehorst
Making the Sunday Sports Section, Washington Post (video, via Andy Bechtel)
Astroturfing and the American Way: A Code of Ethics for the Choir to Live By, Kami Huyse
7 Warning Signs that You're Drunk on Your Own Words, Jonathan Morrow
Social Media and Online PR -- Specialist or Not, Stuart Bruce
Don't Box Tick, Caroline Wilson
2007 Social Media Top 10 List, Dan Greenfield
PR Blogs List Update: November 2007, Constantin Basturea
10 More Blogging Tips from a Novice Blogger, Avinash Kaushik
LinkedIn for Newbies, Scott Allen
Dear PR Flack, Don't Make Us Laugh, Nicholas Carlson
Busting the 10 Most Common Social Media Myths, Lisa McNeill
Also, Dr. Kaye Sweetser's post on Target, which appeared in The Week's Best for 15 October, has finally caught some national attention, including appearing in the Minneapolis newspaper.
Target and Drillteam Media Busted for Stealth Word of Mouth, Andy Sernovitz
Target Misses on Facebook Page, Lee Aase
And, check out all of her students' Semester Projects.
Labels: public relations, students, week's best
Monday, November 26, 2007
The Week's Best, 26 November 2007
7 Observed Twitter Archetypes, Will McInnes (via Judy Gombita)
PR Blogs List Update: November 2007, Constantin Basturea
The Pitch is Dead -- R.I.P., Brian Solis
Social Media is Not "the End of the PR World As We Know It," Heather Yaxley
Blogging's Double Helix, Dan Greenfield
Who Is Blogging and Why? Is the Blogosphere in a Digestion Phase?, Alex Iskold
Cleaning Up Your Twitter Stream, Julia Roy
100 Notable Books of the Year, New York Times
PR Blogs List Update: November 2007, Constantin Basturea
The Pitch is Dead -- R.I.P., Brian Solis
Social Media is Not "the End of the PR World As We Know It," Heather Yaxley
Blogging's Double Helix, Dan Greenfield
Who Is Blogging and Why? Is the Blogosphere in a Digestion Phase?, Alex Iskold
Cleaning Up Your Twitter Stream, Julia Roy
100 Notable Books of the Year, New York Times
Labels: public relations, students, week's best
Monday, November 19, 2007
The Week's Best, 19 November 2007
Don't Get Too Comfortable At Home After Work, Penelope Trunk
Is Marketing to Blame for PR's Poor Reputation?, Heather Yaxley
Participatory Journalism in the USA: My Talk, Amy Gahran
It's About Building Relationships, Not About "Posing as a Typical User," Kami Huyse
Is Live Blogging Really Stealing?, Lauren Vargas
WOMMA Takeaway Points, Melanie Seasons
A few links from UGA's PRofessional CONNECTION of general interest to PR students:
Can't Decide If You Want to Go to Grad School? This Should Help, Lizzie Azzolino
Professionalism 101, Asha and Professionalism 101 Roundtable, Gentry
Preparing for the Interview, Katie Vandergrift
Is Marketing to Blame for PR's Poor Reputation?, Heather Yaxley
Participatory Journalism in the USA: My Talk, Amy Gahran
It's About Building Relationships, Not About "Posing as a Typical User," Kami Huyse
Is Live Blogging Really Stealing?, Lauren Vargas
WOMMA Takeaway Points, Melanie Seasons
A few links from UGA's PRofessional CONNECTION of general interest to PR students:
Can't Decide If You Want to Go to Grad School? This Should Help, Lizzie Azzolino
Professionalism 101, Asha and Professionalism 101 Roundtable, Gentry
Preparing for the Interview, Katie Vandergrift
Labels: public relations, students, week's best
Monday, November 12, 2007
The Week's Best, 12 November 2007
If You're Not Hiding Anything, Why Mind the Light?, Mike Driehorst
You Define the Risks in Social Media, Toby Bloomberg (via John Cass)
Starting Small with Social Media: Georgia Aquarium Flickr Photogroup, Josh Hallet
PR Practitioners Should Put Up or Shut Up, Heather Yaxley
Apex PR's Credibility Survey Released: New Media Twice as Credible Among18-24 Year Olds, David Jones
Boiling Down Blogging Ethics: What Would You Do?, Amy Gahran (via Judy Gombita)
Finding, Following, Joining, and Creating Conversations Online, Bryan Person (podcast)
You Define the Risks in Social Media, Toby Bloomberg (via John Cass)
Starting Small with Social Media: Georgia Aquarium Flickr Photogroup, Josh Hallet
PR Practitioners Should Put Up or Shut Up, Heather Yaxley
Apex PR's Credibility Survey Released: New Media Twice as Credible Among18-24 Year Olds, David Jones
Boiling Down Blogging Ethics: What Would You Do?, Amy Gahran (via Judy Gombita)
Finding, Following, Joining, and Creating Conversations Online, Bryan Person (podcast)
Labels: public relations, students, week's best
Monday, November 05, 2007
The Week's Best, 5 November 2007
Did someone say it's November? No excuses about the end of the semester's fast approach; here are some thought-provoking posts:
How to Pitch to Bloggers -- 21 Tips, Darren Rowse
Reputation Management for Digital Natives :: My Conclusions, Christi Eubanks
10 Things to Remember, Dan Santow
How to Write Kickass Twitter Posts, B.L. Ochman
A Credibility Gap, Greg Hazley
What PR People Should Know About Social Media, Brian Oberkirch (via Eric Eggertson)
In addition, Chris Anderson created a blogstorm this week with his post, Sorry PR People: You're Blocked, so I recommend reading it and responses, including:
PR and the First Amendment and Keeping Your Job, Seth Godin
Dear Chris Anderson, An Open Letter to Make Things Right, Brian Solis
Won't Anyone Think of the Phone Calls?, Chris Edwards
No Need for Media Relations, Not When You Make the Blacklist, Bill Sledzik
Scaring PR: Chris Anderson, Wired, Copywrite Ink
Things Turn Ugly in the "Hacks vs. Flacks" War, New York Times
How to Pitch to Bloggers -- 21 Tips, Darren Rowse
Reputation Management for Digital Natives :: My Conclusions, Christi Eubanks
10 Things to Remember, Dan Santow
How to Write Kickass Twitter Posts, B.L. Ochman
A Credibility Gap, Greg Hazley
What PR People Should Know About Social Media, Brian Oberkirch (via Eric Eggertson)
In addition, Chris Anderson created a blogstorm this week with his post, Sorry PR People: You're Blocked, so I recommend reading it and responses, including:
PR and the First Amendment and Keeping Your Job, Seth Godin
Dear Chris Anderson, An Open Letter to Make Things Right, Brian Solis
Won't Anyone Think of the Phone Calls?, Chris Edwards
No Need for Media Relations, Not When You Make the Blacklist, Bill Sledzik
Scaring PR: Chris Anderson, Wired, Copywrite Ink
Things Turn Ugly in the "Hacks vs. Flacks" War, New York Times
Labels: public relations, students, week's best
Monday, October 29, 2007
The Week's Best for PR Students, 29 October 2007
It was a big weekend at UGA: some of us were so happy to beat Florida in football that we broke the Chapel bell. Nonetheless, the teaching and learning continue. Here are some highly recommended reads this week:
Impaired Crisis Communications: FEMA on California Fires, Eric Eggertson
PR Will Lose Social Media to Advertising Because of Sex, Jeremy Pepper
Owning It, Todd Defren and 5 PR Pitches: The Good and the Bad, Marshall Kirkpatrick
Eight PR Mistakes Trade Show Exhibitors and Their PR People REPEATEDLY Make and It Drives Me Batty, Russell Shaw (via Peter Himler)
Cases 2.0 (via Ross Mayfield)
Tips for Salary Negotiation, Michael Mardis on Forward
My Students' Blogs: Works in Progress, Kelli Matthews
Survey of Business Journalists by Arketi Group Finds Blogs and Other Online Sources Growing in Popularity-- this is the survey Mike Neumeier reported at the Connect conference
And, two--count 'em, two!--posts on PR history:
History of Public Relations, Tom Watson
Need to Rethink PR History, Or Why Bernays is NOT the Father of Public Relations, Bob Batchelor
Impaired Crisis Communications: FEMA on California Fires, Eric Eggertson
PR Will Lose Social Media to Advertising Because of Sex, Jeremy Pepper
Owning It, Todd Defren and 5 PR Pitches: The Good and the Bad, Marshall Kirkpatrick
Eight PR Mistakes Trade Show Exhibitors and Their PR People REPEATEDLY Make and It Drives Me Batty, Russell Shaw (via Peter Himler)
Cases 2.0 (via Ross Mayfield)
Tips for Salary Negotiation, Michael Mardis on Forward
My Students' Blogs: Works in Progress, Kelli Matthews
Survey of Business Journalists by Arketi Group Finds Blogs and Other Online Sources Growing in Popularity-- this is the survey Mike Neumeier reported at the Connect conference
And, two--count 'em, two!--posts on PR history:
History of Public Relations, Tom Watson
Need to Rethink PR History, Or Why Bernays is NOT the Father of Public Relations, Bob Batchelor
Labels: public relations, students, week's best
"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell
