Teaching PR

Okay, I'm posting a few hours before 24 December but I haven' t missed a Monday since I started, so I'm cheating a little to keep my record intact over the holidays. Here are some good reads:

Twitter: How to Get Value Out of This Social Networking Tool, Rick Mahn
A Coming Problem of Diversity, Jonathon Trenn (via Susan Getgood on Twitter)
...For PR Students, Mihaea Vorvoreanu
Teens and Social Media, Pew/Internet survey
101 Dumbest Moments in Business for 2007, Fortune magazine
Industry, Trade or Profession? Some Observations on PR Associations, Present and Future, Judy Gombita
Musts for 2008: Tips, Tricks, Social Networks, and Newsletters to Keep You Ahead of the Game, Bob Batchelor
Best Practices: 10 Tips for Reaching Out to Social Media Influencers, Kami Huyse
Why PR Needs a Seat at Management's Table, Adam Denison
Stupid Commenting v. Smart Engagement, Amy Gahran

Also, check out some Auburn students' online work here. And for those among my students who just love that Dove "evolution" campaign, consider an alternative point of view.

Labels: public relations, students, week's best