Monday, October 29, 2007

The Week's Best for PR Students, 29 October 2007

It was a big weekend at UGA: some of us were so happy to beat Florida in football that we broke the Chapel bell. Nonetheless, the teaching and learning continue. Here are some highly recommended reads this week:

Impaired Crisis Communications: FEMA on California Fires, Eric Eggertson
PR Will Lose Social Media to Advertising Because of Sex, Jeremy Pepper
Owning It, Todd Defren and 5 PR Pitches: The Good and the Bad, Marshall Kirkpatrick
Eight PR Mistakes Trade Show Exhibitors and Their PR People REPEATEDLY Make and It Drives Me Batty, Russell Shaw (via Peter Himler)
Cases 2.0 (via Ross Mayfield)
Tips for Salary Negotiation, Michael Mardis on Forward
My Students' Blogs: Works in Progress, Kelli Matthews
Survey of Business Journalists by Arketi Group Finds Blogs and Other Online Sources Growing in Popularity-- this is the survey Mike Neumeier reported at the Connect conference

And, two--count 'em, two!--posts on PR history:
History of Public Relations, Tom Watson
Need to Rethink PR History, Or Why Bernays is NOT the Father of Public Relations, Bob Batchelor

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Thank you Dr. Russel. That is helpful.
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