Monday, March 31, 2008

What Abigail said to John, 232 years ago today

"...and by the way in the new Code of Laws which I suppose it will be necessary for you to make I desire you would Remember the Ladies, and be more generous and favourable to them than your ancestors. Do not put such unlimited power into the hands of the Husbands. Remember all Men would be tyrants if they could. If perticuliar care and attention is not paid to the Laidies we are determined to foment a Rebelion, and will not hold ourselves bound by any Laws in which we have no voice, or Representation."

--31 March 1776


The Week's Best, 31 March 2008

New Skills for Young PR Pros, Mike Manuel
20Types of Pages that Every Blogger Should Consider, Darren Rowse
How to: Identify Keywords, Brendan Cooper
The Care and Feeding of Your References, Karen Burns
Making a Splash with Social Media Measurement (video on Sea World's Journey to Atlantis campaign), Shel Israel with Kami Huyse
Oddcast is Pretty Cool (and Just a Wee Bit Creepy), Melanie Seasons

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Monday, March 24, 2008

The Week's Best for PR Students, 24 March 2008

I confess my list is short this week because I've been so busy, not because the social media sphere is lacking in good reads. Feel free to add a comment with something great I've missed. :-(

How I Use Twitter to Promote My Blog, Darren Rowse
Video: How to Use Facebook Privacy Features, Jeremiah Owyang
The Top 5 Films About PR, Richard Millington
How to Edit Your Resume Like a Professional Resume Writer, Penelope Trunk
On the Record... Online with Business Week Columnist Jon Fine, Eric Schwartzman (podcast)
Marketing with Social Media, Shelly Banjo (Wall Street Journal)

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Thursday, March 20, 2008

Paull Young, Rockstar

My class wanted to see Paull Young get some link love. (Well, actually they want to know how to embed a video in Blogger.)

Here he is.

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Monday, March 17, 2008

The Week's Best, 17 March 2008

Customer Service Is the Conduit Through Which Direct Brand Conversations Happen (with lots of Starbucks links), Valeria Maltoni
5 Easy Ways to Make Your Comments Section a Conversation, Tiffany Monhollon
State of the News Media 2008, Pew Project for Excellence in Journalism (via Peter Himler)
A Groundswell at SXSW: How the Audience Revolted and Asserted Control, Jeremiah Owyang
Announcing (Formally) Alltop (top 40 news aggregation site), Guy Kawasaki
10 Questions Every Blogger Should Ask Themselves Before Posting, Damien Van Vroenhoven
We're All on Drugs: This Explains Everything!, Bill Sledzik
Harness the Energy of Your Team, Ben Matthews
Blog Resources for English Language and Blog Writing, Lorelle VanFossen (via Joseph Thornley)
Pitching Fits: Why News Releases Might Die, Rich
The Secret Underground Guide to Social Media for Organizations, Colin McKay

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Wednesday, March 12, 2008

Tools, skills and characteristics for college students to cultivate

My Word-of-Mouth Communication class's last project before spring break consisted of brainstorming about the social media tools that ad/PR students should know how to use, as well as the skills and characteristics that they should cultivate, in order to be prepared for 21st-century jobs.

Do you like what they came up with?

Social Media Tools (for themselves or their employers/clients)

Skills/characteristics to cultivate

Now there's no excuse for them not to get out and learn what they need to know! As soon as spring break ends, that is.

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Monday, March 10, 2008

The Week's Best, 10 March 2008

Most of my students are off galavanting in some warm and sunny place this week, but I'm still here at my desk rounding up interesting reading for PR students/newbies (written in a tone of abject sorrow). Here you have it:

Getting to Know Gen Why, BusinessWeek and Generation Y Doesn't Buy the Hype about Generation Y, Kelli Matthews
Where My News At?, Michael Allison
Recommendation Letters and References, Mihaela Vorvoreanu
Where Are All the Student PR Bloggers?, Stephen Davies and Student PR Blogs, At Least Give It a Try, Richard Millington
45 Essential PR Links, My Creative Team
10 Tips for Encouraging Blog Comments, Neville Hobson
Wal-Mart Tastemakers Write Unfiltered Blog, New York Times

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Thursday, March 06, 2008

Save-the-Date: Connect '08

It's official: UGA's second Connect conference will be held the weekend of September 20, 2008, here in Athens.

Lots of details to follow. For now, just mark your calendars. In ink.

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Wednesday, March 05, 2008

Wikipedia editing assignment

At last weekend's Edelman Digital Bootcamp, I presented several assignments that educators can use to integrate social media into PR classes. Here's one:

Wikipedia editing assignment

Objectives: Get students to experiment with using a wiki; encourage discussion about the credibility of the information and what it means to have ordinary people generating media content. This assignment was created for a PR writing course.


Grading criteria
Substantial edit made or proposal submitted
Verifiable references provided

Background on Wikipedia for public relations students

Resources for lecture/discussion

Wikis in Plain English (Common Craft video)
Wikipedia Policies and Guidelines
Wikipedia Help: watchlists

My downloadable slideshow from class-- I deleted the section on forums so that the Slideshare version concentrates on wikis.

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Monday, March 03, 2008

The Week's Best, 3 March 2008

Facebook 101: Ten Things You Need to Know About Facebook, Thomas Krivak (via Michael Seaton), via Penelope Trunk
The Press Release Page: A NewApproach to an Old Problem, Mike Manuel
An Introduction to Twitter for Marketers, Tessa Horehled
Grad School Decision Time, Les Potter
Gawker Reporter-in-Training, Peter Himler
Should PR Agencies Blog?, Brian Solis
Jobs in Social Media, Corinne Weisgerber

And two great examples of writing by college bloggers:
Twitter-provements, Ashley B. (Georgia)
Tips for the PRos, Lisa Poplawski (Oregon)

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UGAEDB08: Edelman Digital Bootcamp

Kaye Sweetser took an idea from Connect '07 and made it happen. Working with Erin Caldwell of Edelman (their team on left), Kaye and a team of Campaigns students put on the inaugural Edelman Digital Bootcamp at UGA on Saturday.

My WOM class students (led by grad student Sue Burgett, pictured with Stephanie Gilmore on the left) were tasked with social media coverage of the events. I divided them into four teams of 2-2.5 hour shifts, and they decided who would do what: photo coverage on Flickr, blogging and tweeting for the EDB website, and creating and posting short video and audio interviews with participants (there are others-- you'll find links to them on the blog). I encouraged them to take on the tasks that they were least comfortable with, so in many cases you're looking at or listening to their first attempt with the technology or platform. I've gotten great feedback from the students on how much they learned by doing (Josh Hallett's quote that I'm always throwing at them). Prior to the event we reviewed conference blogging tips and Edelman's Online Behavior Policies and Procedures.
In the meantime, I participated in the educators' workshop (center photo), led by Phil Gomes and Kaye Sweeter. Kaye's already begun posting assignments that we presented, and I'll follow with mine soon.

To get a feel for the day, check out this fun video by Phil Gomes.
WOM class student posts on EDB:
Edelman Digital Bootcamp: The Ultimate PR Campaigns Client, Lizzie Azzolino
Edelman Digital Bootcamp Morning Interviews, Sue Burgett
Edelman Digital Bootcamp: Making a Video, Ally W
Edelman Digital Bootcamp @ Grady @ UGA, William Wickey
Edelman Digital Bootcamp, LadyCoastie
Addition: Bootcamp Was Enlightening, sngilmore

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Adventures in podcasting: Grady D.C. alumni luncheon

On Friday I attended a Grady alumni luncheon, hosted by Carolyn Tieger, at Porter Novelli. About 20 alumni attended, and Paul Vogelzand (Porter Novelli), Melissa Libby (she learned it all at Connect '07), and I spoke about public relations and social media.

At the beginning of the semester, I assured my WOM class students that we, including me, would all learn to podcast by the end of the semester. I made the alumni lunch my trial run. So here it is: my first podcast. :-)

Thanks to all the alums who attended, but especially my former students: Kristin (Hackler) Rosengren, Amy (Aarons) Rosen, Sheridan (Georges) Watson, and Clam Lorenz, not to mention Jeff Clark, James Rada, Meg Manthey and all the rest. They're all doing such interesting things now, and are all interested in social media-- it was definitely worth the trip.

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"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell

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