Wednesday, March 12, 2008
Tools, skills and characteristics for college students to cultivate
Do you like what they came up with?
Social Media Tools (for themselves or their employers/clients)
- Facebook, MySpace (social networks)
- Google docs, chat, groups, etc.
- RSS feeds and aggregators
- Social bookmarking (del.icio.us)
- Search engines including blog searches
- Second Life
- VoIP, such as Skype
- Mobile media
- Interactive gaming
Skills/characteristics to cultivate
- Ability to pitch effectively (mainstream and social media)
- Online research skills
- Use of appropriate language and etiquette
- Knowledge of ethics, law
- Technological understanding, comfortable with both Mac and PC
- Online identity management and networking skills
- Online security
- Adventurousness, learning agility
- Knowledge of branding
- Keeping up with current events
- Understanding word of mouth -- filters, why some things go viral
- Interaction between online and mainstream media
- Ability to learn on the job
- Being personable in person, not just online
- Transparency, authenticity
- Writing ability
- Knowledge of measurement tools and ability to apply them (Feedburner, Google Analytics, etc.)
Now there's no excuse for them not to get out and learn what they need to know! As soon as spring break ends, that is.
Not bad, but I wonder just how many PRos can tick them all off - especially senior practitioners!
I wonder what professionals would rank as the top skills/tools to master?
Elizabeth, I had been thinking about doing a "group resume" but decided to go this route instead -- although I'm a big fan of collaborative learning, I also want them to take responsibility for their own careers.
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