Saturday, February 09, 2008

SoCon08: Breakout session on Web writing

Dr. Lauren McGrath of Kennesaw State's English department led a breakout session on writing for the Web.

General principles:
Write to your audience
Keep it conversational
Chunk your content and use headings and subheadings to increase readability
Use a screen-friendly font like Verdana or Trebuchet
Write well -- clear, correct, well edited

Side discussion on SEO -- problem of overstuffing with keywords. Suggestion: add more content with keywords instead of stuffing all keywords on a few pages.

Suggested resources:
Hot Text: Web Writing that Works (Price)
The Web Writer's Guide (Maciuba-Koppel)
Writing for Multimedia and the Web (Garrand)
Writing for the Web (Jeney)

Brand "You":

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"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell

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