Thursday, November 29, 2007

ACS Colleges Against Cancer PR presentation

This morning my second Campaigns team made its presentation on a campaign for the American Cancer Society's new University of Georgia chapter of Colleges Against Cancer.

Three of their most visible projects were revamping the Web site, creating a Facebook group, and interviewing Katherine Richt -- mom, water girl, and wife of UGA's football coach -- about her experience with cancer. A PSA recorded after the interview is posted on the Web site and on YouTube. They also set up a detailed plan for next year's Great American Smokeout. I hope the chapter decides to use it.

I think it's safe to say the team learned a lot this semester, but not in the ways they probably expected before the semester started. Working in a team, working with a client, dealing with change in the midst of their project -- all things they'll definitely need to know while working in PR!

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"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell

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