Tuesday, September 25, 2007

Word-of-mouth communication class

I've been assigned a special topics course for undergraduates next spring and decided to focus on word-of-mouth communication. The class is open to both PR and advertising majors, and I've ordered two books to use: Chris Anderson's The Long Tail and David Meerman Scott's The New Rules of Advertising and PR (thanks to those of you who compiled a reading list on Facebook last summer -- I found them both there).

Beyond that, it's wide open at this point. Any suggestions on topics, readings, or assignments? I'm thinking of having them do a campaign for a real client, perhaps as a class with different teams working on different elements -- a video for YouTube, a blog or blogger relations, a podcast, etc.

I welcome your ideas. And volunteers to be the client. :-)

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"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell

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