Tuesday, August 28, 2007

Teaching PR history

Just had a great discussion with my grad seminar students on public relations history. We read Margaret Duffy's article (in Critical Studies in Media Communication, 2000-- sorry, can't find a public link) criticizing the presentation of PR history in leading textbooks, which most frequently present PR as a progression from bad (in terms of ethics and effectiveness) to better to good.

Some thoughts:
We in the Grady College never fail to ask the tough questions. :-)

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"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell

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