Monday, June 11, 2007
A post we should all read
Here's a manifesto from Brian Solis that we should all -- students, educators, practitioners -- read. Some key quotes:
- First it’s an understanding that social media is about sociology and less about technology.
- This is about doing PR in a way that both works in a conversational medium and doesn't demean and insult the intelligence of everyone involved.
- What does the future of integrated marketing and communications look like? It’s a mashup of new media and traditional media-- all with the common goal of engaging people and influencers on their terms.
- Let businesses be measured by their actions and not their intentions.