Wednesday, May 02, 2007

Campaigns presentation #3

On Monday, my third team presented to their client, the UGA Department of Intercultural Affairs. This client presented quite a challenge in that they asked the team to come up with a way to get more students, especially white students, involved in ICA events. The team struggled at times -- among other things they had to completely redesign their logo after both the client and a student focus group disliked their first attempt -- but came on strong at the end. The client liked not only the new logo, but also the 3-day event the team planned and their theme, "I Am Intercultural," which points out that everyone is intercultural in some way and therefore can and should be involved in ICA events.

Anyone who knows me knows that diversity is an issue near and dear to my heart, so I really wanted the team to come up with something the department would want to use. And they did. Great job, ICA team!

You can also read what Charlotte and Mezelle had to say about it.

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Comments:
Diversity doesn't consist of just racial/ethinic diversity. It also includes age, gender, and all the other legalistic gobbledygook corporations and universities include as boilerplate at the bottom of their job announcements, then proceed to violate every single day that they are in business.
Moreover, you are teaching in one of the least diverse professional services fields in American today, 80 percent female and mostly under 40.
So, if diversity is near and dear to you, start pressing for some in your chosen academic field.
 
Hmmm, anonymous, I wonder why you assume I haven't been pressing for diversity in PR -- or in academics, for that matter. In fact, I have a long record of doing so, from serving on committees that make policy to driving to the Atlanta University Center to recruit potential grad students from HBCUs.

I would also like to point out that the team creating this campaign included three women of different ethnic and urban-vs.-rural backgrounds, a white man, a black woman, and a female international student.

But your larger point is well taken. The ICA campaign was expressly designed to include all kinds of diversity including age, gender, sexual orientation, religion, and so forth. That is the only way "I am Intercultural" can work, at least on our campus where white females dominate the population.

Thanks for checking in.
 
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