Monday, April 16, 2007

Viral video case study

I caught CNBC's The Business of Innovation yesterday, a rebroadcast of an episode called "Revolution and Evolution." The entire program can be viewed here, but I particularly recommend Part 3, which has a section on P&G's "Men with Cramps" viral video campaign.

Labels: ,

Comments: Post a Comment

Links to this post:

Create a Link

<< Home

"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell

This page is powered by Blogger. Isn't yours?