Monday, April 16, 2007
Viral video case study
I caught CNBC's The Business of Innovation yesterday, a rebroadcast of an episode called "Revolution and Evolution." The entire program can be viewed here, but I particularly recommend Part 3, which has a section on P&G's "Men with Cramps" viral video campaign.
Labels: public relations, teaching
// posted by Karen Miller Russell @ Monday, April 16, 2007 
"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell
