Monday, April 16, 2007

Viral video case study

I caught CNBC's The Business of Innovation yesterday, a rebroadcast of an episode called "Revolution and Evolution." The entire program can be viewed here, but I particularly recommend Part 3, which has a section on P&G's "Men with Cramps" viral video campaign.

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"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell

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