Monday, February 26, 2007

The state of the Atlanta market

Joel Babbit, president of GCI Group (PR) and head of Grey Worldwide's Atlanta office (advertising), appeared on Georgia's Business yesterday, addressing changes in ad/PR and the Atlanta market generally.

In an interview by Richard Warner, Babbit said there's no longer a clear distinction between ad and PR, that it's "melded into one huge marketing pot," specifically mentioning YouTube and MySpace. "It's a new game, really." Babbit also described Miller Brewing, one of their accounts, which spends hundreds of millions of dollars on marketing: traditionally on cable and broadcast, but now40% of its total marketing budget is Internet-related.

He spent a few minutes on the Georgia Aquarium and Brand Atlanta campaigns and talked about new business acquisition.

Watch online here.


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