Thursday, November 30, 2006

Top 5 PR history books (twice)

Inspired by Constantin Basturea, I decided to come up with my all-time top 5 PR books. But I couldn't do it. I couldn't even do my top 5 PR history books. So, instead, I present Two Top 5 PR History Book lists.

Books by Practitioners
George Creel, How We Advertised America (1920)
Edward Bernays, Crystallizing Public Opinion (1923)
Ivy Lee, Publicity (1925)
Arthur Page, The Bell Telephone System (1941)
John Hill, The Making of a Public Relations Man (1963)

Books by PR Historians
Alan R. Raucher, Public Relations and Business, 1900-1929 (1968)
Richard Tedlow, Keeping the Corporate Image (1979)
Scott Cutlip, The Unseen Power (1994) [disclosure: I served as research assistant for some chapters]
Roland Marchand, Creating the Corporate Soul (1998)
Jacquie L’Etang, Public Relations in Britain (2004)

All of these books have been significant in shaping my thinking for my own scholarship on PR history. If I had to pick only one to take to the desert island, it would be Marchand's.

You should add them to the CrispyNews site, many of these aren't listed yet:
I second Kami's suggestion :) If it's too much trouble to look for books' links/covers on Amazon, please let me know what books do you want to post on PRBooks; I'll create an account/username for you and post the books from that account (and send you the username and password, of course).
Interesting list Karen. Have you seen Richard Bailey's excellent PR Books wiki at
Okay, everybody, I haven't been ignoring you-- I was sick as a dog and then my daughter suffered a torn frenulum which is not so bad except it involved leaving work for a day, and all during the last week of class.

I will add my suggestions to the CrispyNews site. And I have added books to Richard Bailey's list, but I don't think he has a history section per se.

Thanks for the interest, one and all.
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