Tuesday, September 26, 2006

More novel thinking

PR Studies: Novel thinking got me to thinking about what I'm reading. I actually made a conscious decision to cut back on my "spare time" reading (not counting Dr. Suess, Goodnight Moon, or anything with Elmo) since the birth of my daughter, just because I don't have much spare time anymore. But I joined with a few friends in a mystery book reading group as a way of ensuring I have a little fun.

This month we're trying something different. We selected a book, Michael Innes' Appleby Intervenes, which includes three stories, and everyone's reading whichever looks most interesting. I chose "One-Man Show," which turned out to have several twists and turns and a pretty convoluted solution. The thing I liked best about it was its '50s flavor-- I know it wasn't, but life seems so innocent then.

I read far more for work. I'm currently into Inger Stole's Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s. I know Inger from graduate school at Wisconsin, and we had the same adviser, Jim Baughman. I've only read a couple of chapters but so far am impressed.

In addition, I'm putting together a talk for a panel discussion sponsored by Business Wire (more on that later) about the history of the press release. It took a while, but I finally tracked down an article that quotes Ivy Lee's "Declaration of Principles" in full, plus a couple of other magazine articles about "press agents" in 1906. Now that's entertaining!

I would love a copy of Ivy Lees principles.

And I can relate to Goodnight Moon, my 2.5 year old still likes it from time to time.

"In the great, green room, there was a telephone..."

And on that note, I will end, "Goodnight voices everywhere."
Oh and that was Lee's with an apostrophe, for those that have recently read teh book, "Eats, Shoots and Leaves."
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"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell

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