Wednesday, September 13, 2006

IPR/Makovsky 2006 State of Corporate Blogging Survey

The Institute for Public Relations' new Conversations board is off to a good start with a post on Robbin Goodman's August 2006 report on the Makovsky 2006 State of Corporate Blogging Survey. The report's not-too-surprising major finding was that "executives at top companies have been slow to come to grips" with the importance of blogs, and that half don't have blogging policies though 77% believe they should. (Complete report here.)

Although the neither the report nor the post about it contain any surprises, I am glad to see the IPR promoting this kind of research.

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"More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given" --Bertrand Russell

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